Sports City USA:

The City the World Is About to Discover

Let's start with soccer, because there is no bigger story in Frisco right now.

Toyota Stadium is home to FC Dallas and Major League Soccer, but what makes it truly one of a kind is what lives inside it — the National Soccer Hall of Fame. Built into the stadium itself as part of a $55 million renovation that opened in 2018, it is a 19,350-square-foot immersive experience honoring more than 150 years of American soccer history. Virtual reality, interactive digital exhibits, iconic memorabilia, and annual induction ceremonies for the country's best. There is nothing else like it in the world, and it is right here.

The stadium is currently undergoing a $180 million renovation because in summer 2026, Frisco will serve as an official FIFA World Cup base camp. A top-ranked international team will train here, live here, and return here between matches. The city is also hosting a 39-day Soccer Celebration festival in Simpson Plaza — giant screens, live music, food vendors, and watch parties the entire length of the tournament.

For my clients, this is bigger than just exciting. The global spotlight a World Cup puts on a city does not disappear when the final whistle blows. The international buyer awareness, the cultural credibility, the long-term brand elevation — it compounds. Frisco is about to be introduced to the world, and it has been quietly getting ready for years.

Friday Nights, a Lazy River, and a Little Bit of Americana

If you want to understand the actual heart of this community, go to a RoughRiders game on a Thursday night.

Riders Field is the Double-A affiliate of the Texas Rangers, and it is one of the most beloved ballparks in all of minor league baseball. You will not find another stadium like it anywhere in the country, because beyond the right field wall there is a lazy river. On a warm Texas evening, families float and watch the Rangers' future stars take the field from the water. It is one of those experiences that makes you proud to live here.

But beyond the novelty, the RoughRiders represent something deeper. Baseball at this level is affordable, accessible, and woven into the neighborhood. It is Americana. And in Frisco, it sits right next door to some of the most sophisticated professional sports infrastructure in the country — which tells you everything about what kind of place this is.

America's Team, In Your Backyard

The Star is the 91-acre world headquarters and official practice facility of the Dallas Cowboys. And it is not just a practice facility — it is an entire destination.

Ford Center at The Star is a 12,000-seat, climate-controlled indoor stadium at 9 Cowboys Way where you can watch America's Team prepare for the season. High school football on Friday nights. The Frisco Bowl. College basketball tournaments. Cheer and dance championships. And major concerts — the ACM Awards have been held here twice, hosted by Dolly Parton and Garth Brooks the first time around. This venue draws events that belong on the biggest stages in entertainment.

Outside, Tostitos Championship Plaza gives fans a model turf field, interactive Cowboys displays, the team's Pro Shop, and the Miller LiteHouse. Walk the Ring of Honor. Tour the Hall of Fame exhibit. Grab dinner at one of the restaurants steps from the stadium. There is always a reason to be here, long after the final whistle.

One Address. Three Professional Sports Organizations. Open to Everyone.

Here is one that still surprises people outside the market: Comerica Center on Avenue of the Stars is the official practice facility and executive headquarters of the NHL's Dallas Stars.

Stars practices are open to the public. Walk in on any given morning, find a seat rink-side, and watch one of the NHL's top franchises put in the work. The complex also houses the Texas Legends, the NBA G League affiliate of the Dallas Mavericks, and in 2026 adds the Dallas Pulse of Major League Volleyball.

One building. Three professional organizations. A community ice rink. On a street called Avenue of the Stars. Most cities would build a marketing campaign around one of those things. Frisco just calls it the neighborhood.

The Golf Address That Will Define This Market for Decades

If the World Cup is what introduces Frisco to the world, PGA Frisco is what seals the deal for a very specific kind of buyer — and in the Sports & Entertainment world, I work with a lot of them.

The PGA of America relocated its national headquarters from South Florida to Frisco in 2022, choosing this city over every other option in the country. What followed is a 660-acre campus with two 18-hole championship courses, a short game facility, a 30-acre practice complex, a performance center, and the Omni PGA Resort — 510 rooms and 127,000 square feet of meeting and event space set against one of the finest golf settings in North America.

The tournament pipeline is what makes buyers pay attention. Women's PGA Championship. Senior PGA Championship. The PGA Championship in 2027 and 2034. The Ryder Cup penciled in for 2041. This campus will be one of the premier golf destinations on the planet for the next twenty-plus years, minimum.

The Preserve, the residential enclave sitting directly on the championship course, has luxury estate lots from $3.5 million to $25 million. The broader Fields development surrounding PGA Frisco is on track for 10 million square feet of commercial space and 15,000 residences. These are not projections anymore. The foundations are in. The buyers are here. The market has already moved.

The Best Place in the Country to Raise an Athlete

This one is personal for me. I have lived every part of it.

Frisco ISD is one of the most celebrated school districts in Texas, with athletics programs that compete at the highest levels of UIL year in and year out. The Star's partnership with Frisco ISD means high school teams practice and play in facilities that most college programs would be proud to call their own.

The youth sports ecosystem here runs deep, and it is something my family is personally invested in. A few years ago, I co-founded Middle School Matchup out of the most straightforward idea: my oldest son wanted to play baseball with his friends. Not on a select team. Not under pressure. Just with the kids he grew up with, the ones he sits next to in class every day.

In most Texas middle schools, there is no formal baseball team. Select ball is intense and competitive, which is great for a lot of kids — but sometimes a kid just wants to play sandlot-style with his crew and have a great weekend. So we built that. Twice a year, every summer and fall, Middle School Matchup brings players together and places them on teams based on their middle school, regardless of skill level. No tryouts. No cuts. No pressure. Just kids from the same hallways finally sharing a field.

My husband Daniel now runs it full time. It has grown into multiple divisions across DFW and is expanding across Texas and beyond. Parents tell us their son came home saying it was the most fun tournament he had ever played. Coaches with years of elite experience say they have never seen kids so happy on a baseball field. That is what we set out to create, and that is what this city makes possible.

Learn more at middleschoolmatchup.com.

Why the Sports Infrastructure Story Is the Real Estate Story

None of what I have described above is just a lifestyle amenity. It is a real estate thesis, and in Frisco, the numbers back it up.

Cities that attract world-class sports institutions attract world-class buyers. The Cowboys' arrival at The Star accelerated premium pricing throughout the Legacy West corridor and put Frisco on the radar for buyers who had never looked this far north. PGA Frisco created an entirely new luxury tier in the city's northern growth corridor — price points that simply did not exist here five years ago. And the 2026 World Cup, with its weeks of global media coverage, is expected to introduce North Texas to an international buyer pool that is still largely discovering this market.

Frisco's population has grown from roughly 6,000 residents in 1990 to nearly 244,000 today. That growth has followed the sports infrastructure investment, step for step. The families who chose Frisco were not just buying homes — they were buying into a vision of what this city was becoming. That vision has delivered.

For my clients through Compass Sports & Entertainment — athletes, coaches, executives, entertainers, or anyone who lives at the intersection of high performance and high lifestyle — Frisco is where it all comes together. The community is genuine. The access is real. The privacy is there when you want it and the energy is there when you do not. And the long-term value has been proven.

I know this market the way a local knows it, because I am one. I raised my kids here. I built my business here. My husband built Middle School Matchup here. This city has given our family everything, and I love getting to help other families find their place in it.

Let me help you find yours.